Project Overview:

For this project, my goal is to redesign the email marketing strategy for Octopiedmind. The purpose of this redesign is to create a more engaging and effective email campaign that will resonate with the target audience. This project is also intended to serve as a pitch to the client, showcasing the potential improvements and demonstrating how the new design can better align with their marketing objectives.

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Objectives:

The client has asked me to redesign the Welcome Email to enhance its effectiveness. The new design must meet specific criteria, including clear branding, engaging content, and a user-friendly layout that ensures a positive first impression for new subscribers. Additionally, the email should be optimized for different devices and align with the client's overall marketing goals.

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Scope of Work:

Re-design Welcome Email based on the following:

1. Review the attached current welcome email for reference.

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2. Align the design with our desired aesthetic:

• Less chaotic: Focus on clean layouts and balanced visual elements.

• More mature: Incorporate polished design principles that reflect a cohesive brand identity.

• On-brand and “cute”: Ensure the overall look matches our branding tone. Examples of preferred aesthetics are attached (see files labeled “Image”).

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3. Include the following products in the email, such as T-shirt products, Knit Beanie, Sticker, Blanket, Ensure the back design of shirts is the primary focus, while front designs may also be included.

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Resources Available:

Product images can be taken from our website or our Dropbox folder.

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