Project Overview:

Winning Ramadan with Digital & CXO Ramadan

Ramadan in Indonesia is a vibrant season of self-reflection and spiritual growth, where people come together to celebrate their faith, strengthen bonds, and share in the joy of community. It's a time when the spirit of unity and devotion fills the air, making it a truly special and meaningful experience for all. Every year, Google hosts an event to celebrate "Winning Ramadan with Digital." This project highlights the key differences between the Pre-Festive and Festive periods of 2019, offering valuable insights into the evolving digital trends during this special time.

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Objectives:

Providing high-level insights and creative inspiration on Ramadan to help them better understand consumer behavior and how they can build effective digital campaigns during Ramadan.

Continued in-market thought leadership that establishes Google as the right platform for Ramadan.

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Scope of Work:

I was part of the creative team as a Graphic Designer for Google Indonesia's "Winning Ramadan with Digital 2020 & CXO Ramadan" event, held on January 15th & 21st, 2020. This project allowed me to contribute to a unique celebration of digital innovation during Ramadan.

1. To propose ideas of :

• Key visual & decoration : Think Ramadan & CXO Connect
• SWAG
• Interactive zone

2. To develop design & printing for Ramadan Playbook

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I. Winning Ramadan EVENT

‍Target Audience‍

• 600 pax, B-level from advertiser and media agency.
• 30 Googlers

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When/Where

Wednesday, 22 January 2020 

 09.30am - 14.00pm 

The Tribrata, Jakarta

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II. CXO CONNECT

‍Target Audience

50 pax, C-level from advertiser

20 - 25 Googlers

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When/Where

Wednesday, 15 January 2020 

 08.30am - 10.30pm 

Google Office

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Mood & Feel‍

• Tone & color ambiance align with Think Event Guideline & Sustainability events
• Each area has comfort atmosphere for registration, keynote, breakout & lunch/networking - we don’t expect long queues
• Create interactive zone to be shared in social (Photo Booth & experience zone). 
• Clear direction to access amongst the area

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Link for design Playbook for this event: https://www.thinkwithgoogle.com/_qs/documents/9091/Winning_Ramadan_with_Digital_2020.pdf

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