Project Overview:

Winning Ramadan with Digital & CXO Ramadan

Ramadan in Indonesia is a vibrant season of self-reflection and spiritual growth, where people come together to celebrate their faith, strengthen bonds, and share in the joy of community. It's a time when the spirit of unity and devotion fills the air, making it a truly special and meaningful experience for all. Every year, Google hosts an event to celebrate "Winning Ramadan with Digital." This project highlights the key differences between the Pre-Festive and Festive periods of 2019, offering valuable insights into the evolving digital trends during this special time.

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The concept for Winning Ramadan with Digital 2020 and CXO Ramadan was crafted to blend spirituality, community engagement, and the power of digital transformation during the holy month. We aimed to create a warm, insightful, and impactful experience for C-level executives and key partners by aligning meaningful moments of Ramadan with actionable business strategies.

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Objectives:

Providing high-level insights and creative inspiration on Ramadan to help them better understand consumer behavior and how they can build effective digital campaigns during Ramadan.

Continued in-market thought leadership that establishes Google as the right platform for Ramadan.

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Scope of Work:

I was part of the creative team as a Graphic Designer for Google Indonesia's "Winning Ramadan with Digital 2020 & CXO Ramadan" event, held on January 15th & 21st, 2020. This project allowed me to contribute to a unique celebration of digital innovation during Ramadan.

1. To propose ideas of :

• Key visual & decoration : Think Ramadan & CXO Connect
• SWAG
• Interactive zone

2. To develop design & printing for Ramadan Playbook

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I. Winning Ramadan EVENT

‍Target Audience‍

• 600 pax, B-level from advertiser and media agency.
• 30 Googlers

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When/Where

Wednesday, 22 January 2020 

 09.30am - 14.00pm 

The Tribrata, Jakarta

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II. CXO CONNECT

‍Target Audience

50 pax, C-level from advertiser

20 - 25 Googlers

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When/Where

Wednesday, 15 January 2020 

 08.30am - 10.30pm 

Google Office

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Mood & Feel‍

• Tone & color ambiance align with Think Event Guideline & Sustainability events
• Each area has comfort atmosphere for registration, keynote, breakout & lunch/networking - we don’t expect long queues
• Create interactive zone to be shared in social (Photo Booth & experience zone). 
• Clear direction to access amongst the area

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Impact

The event delivered a seamless and engaging experience aligned with Google’s Think Event and sustainability guidelines. Comfortable spaces, smooth navigation, and minimal queues enhanced attendee satisfaction. Interactive zones like the photo booth boosted social media engagement and extended event reach.

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Key Learnings

• Consistent tone and color enhance brand presence.
• Comfortable, well-planned spaces reduce friction and improve flow.
• Interactive areas drive engagement and social sharing.
• Clear signage is crucial for smooth attendee movement.

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Link for design Playbook for this event: https://www.thinkwithgoogle.com/_qs/documents/9091/Winning_Ramadan_with_Digital_2020.pdf

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